KARNATAKA BUSINESS iDEA

Water Sports

Product: Providing Paragliding, Banana Ride, Water skiing facility.

Place: Malpe beach, Udupi, Karnataka.

Target market: Tourists, Student of nearby areas.

Collaboration: no.

Competition: No.

Strategy: To Providing Paragliding, Banana Ride, Water skiing facility at the Malpe
Beach, which is just 5 kms from Udupi.

For this we need the equiptments, trained manpower, a good marketing plan
& Govt. permissions & approvals.

Apart from tourists, students of nearby colleges specially from Manipal
University can be easily attracted.

Marketing: Tie – up with local tour operators on commission basis.


SWOT

Strength: No Competition. One of its kind products in the region.

Weakness: Seasonality.

Opportunities: Increasing popularity of Karnataka as a ‘Beach Tourism’ destination.

Threats: Lack of support from local community, POLLUTION.

Business Idea

River Cruise

Product: Cruise tour in river Ganga

Place: Patna

Target market: Tourists, mainly who come for Bodh Gaya.

Collaboration: Bihar Tourism Development Corporation

Competition: No.

Strategy: To operate a river cruise tour in Ganga. In Patna the main attaraction is river
Ganga. The cruise will start from Mahendru Ghat, Take tourist to an island
In the river & come back. Basically it will be for recreational or leisure purpose.

Marketing: Through BTDC packages. Tie – up with local tour operators on commission
Basis.


SWOT

Strength: No Competition. One of its kind product in the region.
Weakness: Seasonality.
Opportunities: Through the efforts of BTDC, the tourist arrival is increasing in the region. can develop the island itself as a tourism attraction.
Threats: Lack of support from local community.