Water Sports
Product: Providing Paragliding, Banana Ride, Water skiing facility.
Place: Malpe beach, Udupi, Karnataka.
Target market: Tourists, Student of nearby areas.
Collaboration: no.
Competition: No.
Strategy: To Providing Paragliding, Banana Ride, Water skiing facility at the Malpe
Beach, which is just 5 kms from Udupi.
For this we need the equiptments, trained manpower, a good marketing plan
& Govt. permissions & approvals.
Apart from tourists, students of nearby colleges specially from Manipal
University can be easily attracted.
Marketing: Tie – up with local tour operators on commission basis.
SWOT
Strength: No Competition. One of its kind products in the region.
Weakness: Seasonality.
Opportunities: Increasing popularity of Karnataka as a ‘Beach Tourism’ destination.
Threats: Lack of support from local community, POLLUTION.
Place: Malpe beach, Udupi, Karnataka.
Target market: Tourists, Student of nearby areas.
Collaboration: no.
Competition: No.
Strategy: To Providing Paragliding, Banana Ride, Water skiing facility at the Malpe
Beach, which is just 5 kms from Udupi.
For this we need the equiptments, trained manpower, a good marketing plan
& Govt. permissions & approvals.
Apart from tourists, students of nearby colleges specially from Manipal
University can be easily attracted.
Marketing: Tie – up with local tour operators on commission basis.
SWOT
Strength: No Competition. One of its kind products in the region.
Weakness: Seasonality.
Opportunities: Increasing popularity of Karnataka as a ‘Beach Tourism’ destination.
Threats: Lack of support from local community, POLLUTION.
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