River Cruise
Product: Cruise tour in river Ganga
Place: Patna
Target market: Tourists, mainly who come for Bodh Gaya.
Collaboration: Bihar Tourism Development Corporation
Competition: No.
Strategy: To operate a river cruise tour in Ganga. In Patna the main attaraction is river
Ganga. The cruise will start from Mahendru Ghat, Take tourist to an island
In the river & come back. Basically it will be for recreational or leisure purpose.
Marketing: Through BTDC packages. Tie – up with local tour operators on commission
Basis.
SWOT
Strength: No Competition. One of its kind product in the region.
Weakness: Seasonality.
Opportunities: Through the efforts of BTDC, the tourist arrival is increasing in the region. can develop the island itself as a tourism attraction.
Threats: Lack of support from local community.
Place: Patna
Target market: Tourists, mainly who come for Bodh Gaya.
Collaboration: Bihar Tourism Development Corporation
Competition: No.
Strategy: To operate a river cruise tour in Ganga. In Patna the main attaraction is river
Ganga. The cruise will start from Mahendru Ghat, Take tourist to an island
In the river & come back. Basically it will be for recreational or leisure purpose.
Marketing: Through BTDC packages. Tie – up with local tour operators on commission
Basis.
SWOT
Strength: No Competition. One of its kind product in the region.
Weakness: Seasonality.
Opportunities: Through the efforts of BTDC, the tourist arrival is increasing in the region. can develop the island itself as a tourism attraction.
Threats: Lack of support from local community.
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